How did Rudtek help The Oil Vibe?
Jodie from the Oil Vibe was referred to us by past client also in the Essential Oils Industry. She was looking for a website, logo, and branding. This project was exciting because the Oil Vibe was a start up so there was a fresh slate to start working. Jodie was clear in her ideas and plans for how she wanted her company to look so the project naturally progressed into a beautiful, playful website with vibrant colors, and a larger than life hero slider.
Website Design and Development
The website was designed around to primary factors: bright colors and ease of use. Taking a cue from the logo, the site consists of lots of white space and bright dividers. The site is an information portal that provides lifestyle information for viewers, links to essential oil products, and a back end for members of the Oil Vibe team. There’s plenty of information and a great voice to present it.
Logo Design
When Jodie came to use asking for a logo she had a lot of ideas on what could work. Through a structured creative brief we were able to help get to the final version. At the root, it was intended to be a 50’s – 60’s throwback with a modern twist. The bright colors accentuate the energy and vibrance of the owner and company’s purpose. The colors were paired with a retro script font to provide a finished look. The final font is an all caps retro sans serif that is used in branding and slogans as a header font.
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